At Garrofé, we’ve developed a Branding, packaging and communication of a new launch of Auracos Pro.Collagenium for the Arabian luxury market.
This is a cosmeceutical high-performance anti-aging collagen drink; “Beauty from Within” is the slogan of the brand.
To create the visual identity within the premium positioning, we’re guided by the gorgeous sophitication aspect of the Arabic market which the product is first targeted. We juggled with the contrast between black and gold, matt finishes and shinny stamping, projecting a powerful and breaking image in the nutraceutical industry. We’ve also developed the key communication visual the supports the scientific look without losing the essence of glam beauty.