The Q77 + brand commissioned us to develop a new line of coffee composed of 3 products; Dulces Sueños (Sweet Dreams) Coffee, Antiedad (Anti-aging) Coffee and Reductor (Reducer) Coffee. It is a range of products designed for daily and functional use, making coffee into an ally.
We work with a graphic that identifies the category without losing the essential attributes that the brand has in all its product lines. We add image and colour-coding to help identify the benefits of the product.
The final result is a visual brand identity with Premium and functional positioning within the supplements category.