Júlia Pour Homme

At Garrofé, we have developed the packaging for Júlia Homme, the new product line of Perfumería Júlia focused on high-end products for men.

The main objective was to convey a traditional but sophisticated image in all products, from shaving products to facial care. We combine natural elements like wood and add a masculine colour coding.

The result is a combination of colours based on brown with red undertones and high-relief, sans-serif typography that gives the product a modern and sophisticated look&feel. To differentiate the product range, we codify the facial treatment products with the use of mahogany-shade wood and typography in silver stamping. For shaving products, we use white wood.. All the options in the product line are graphically linked and integrate all the meanings and values that identify the brand.