Lucency, the light of beauty

Lucency, “The light of beauty”, is Julia’s new depigmenting and illuminating program, which combats dull skin and facial spots.

Composed of three safe and effective products, it acts regulating the synthesis of melanin and regenerating the skin. This new lighting line provides a perfect finish and high brightness through its combination of innovative, high-efficiency active ingredients. A perfect combination of science and technique, which result in a renewed, more uniform and luminous skin, and visibly clarified.

The projection of this concept is reflected in the design of an elegant and inspirational packaging. In search of the reflection of light, we bet on a contrast of finishes, symbolisms of the finishes offered by the line: a face illuminated and matted.

Most of them dazzle the flashes of holography, as parallelism to the twilight rays, which blend perfectly with the white matte finish of the bottom of the container, representation also of the clarifying result of the product.

As a final touch, the word Lucency is strongly represented in silver through embossed stamping, in keeping with the blinding light of beauty.