MARCILLA

Development of the campaign of launch, directed the mass market distribution channel, of the capsules of coffee Marcilla for the Oroley coffee machines. Our idea consisted on designing a welcome pack presenting the real product in its three variants and a classic coffee machine; we designed a reinforced packaging and heavy enough to stand the weight of the product, with a piece of methacrylate that was awarding exclusivity. The exterior of the packaging, with a die-cut handle, was making it easy to transport and was giving elegance.