RILEVI BRANDING & PACKAGING

Branding and packaging design for the new brand Rilevi, the exclusive Biotech.
The strategy is based on the fusion between science and nature, empowered in an original way through a futuristic and transgressive graphic line, at the same time with a lab aspect, transmitting the power of biotechnology as the main axis of the brand.

The packaging range is completely chrome (representing the technology), with the information designed in tab style and label format (representing the Lab and biotechnology). The touch of color in fluorine tones providing a modern and fresh character. Furthermore, we looked for a packaging format that moved away from a standard box, and we have developed the project in a metallic Doypack format to further highlight the ‘handmade laboratory’ point. The result has been a disruptive image, both aspirational and differentiating.