ROCA

FOR THE PRESENTATION OF ROCAS’S NOVELTIES’11 WE DEVELOPED the conceptual exposition basing us on the light. Under this premise, we created the whole graphic design for the decoration of the Barcelona Roca Gallery. We also carried out the design of the homonymous catalogue, with rounded shapes and transparent methacrylate for its counter lid and of a set of led lights that, in the corporate color of Roca, were illuminated whenever the catalogue was opened. Finally, the concepts of innovation and vanguardism were remaining clearly reflected in this event.