In Garrofé we have designed the packaging and the visual of the communication campaign of the new Skin · lux line of Júlia, designed to be a specific and personalized treatment for different types of skin.
We work on the packaging of this product in silver to contribute to the product a solid and technological image, wanting to convey that sense of innovation and progress from the beginning. In addition, a dropper was added as an application method with a different color for each elixir that identifies each product benefit with the naked eye.
For the overall campaign image, products were coherently created, creating a visual with great force by combining of model and digital technological effect. All the pieces, both of communication and packaging, have been worked under the same axis to provide the new line with maximum coherence in terms of their values and the product-benefit relationship.