Garrofé just launched a new collection Júlia line Moss, the visual identity, packaging design and creation of the communication campaign for this new range of highly advanced skincare products in the market.
The main concept is the fusion between science and nature that is present in all communication. The design with a chromatic range in white and chromed green, transmits the most aseptic part of science and technology innovation. In the secondary packaging, softouch materials with a green touch have been selected, while in the primary all the containers are made of glass in an elegant and powerful chrome green with a particular volume, a unique and innovative project.
The idea of “Origin of resilience” in nature is reflected in the communication. A sphere within a moss forest where we conceptualize the greatness of nature expressed in a technological way and with the model that evokes the most emotional and aspirational part.