At Garrofé, we have developed the branding and packaging design of Skin Generics [SKG labs], a new cosmetic brand made with the development of the best generic components at a high concentration and an affordable price.
The main objective was to convey and highlight the formulation of the product. So, we designed a graphic line that evokes a product with a niche and exclusive image. We created a design that would stand out and distinguish itself in the product line, avoiding the aesthetics and the general sterile character of the pharmaceutical sector.
We developed the primary packaging with amber containers and with colour-coding to quickly identify the product and its benefits. For the secondary packaging, we use porous materials that allow you to see a more natural application of the graphic and we combine it with high relief for the strips of colour and the logo.
We design all the pieces under the same visual and communicative guidelines, integrating as such all the meanings and values with which the brand is identified.